CREATIVE COPYWRITING
Reinventing this brand was a delight. Starting with a name change, I got back to basics. Fresh, engaging product descriptions, updated communications, and beautiful photography tied it all together.
A local organic farmer wanted to reach a fresh audience, expand into new markets, and introduce new products.
New Name, New Tagline
Audience: Nationwide market for health-conscious foodies
Format: Suitable for print & web, both marketing & packaging
Style brief: Natural, simple, honest, flexible
New products need new descriptions, especially when you're introducing something truly special, like Kandarian Organic Farm's healthy chow. ​Research was key, since many of these products are rare. Finding accurate nutritional profiles was a challenge, for example.
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Audience: Nationwide market for health-conscious foodies
Format: Suitable for website and product packaging
Style brief: Natural, simple, honest, wholesome, healthy
Product Descriptions
