CREATIVE COPYWRITING
Reinventing this brand was a delight. Starting with a name change, I got back to basics. Fresh, engaging product descriptions, updated communications, and beautiful photography tied it all together.
A local organic farmer wanted to reach a fresh audience, expand into new markets, and introduce new products.
New Name, New Tagline
Audience: Nationwide market for health-conscious foodies
Format: Suitable for print & web, both marketing & packaging
Style brief: Natural, simple, honest, flexible
New products need new descriptions, especially when you're introducing something truly special, like Kandarian Organic Farm's healthy chow. Research was key, since many of these products are rare. Finding accurate nutritional profiles was a challenge, for example.
Audience: Nationwide market for health-conscious foodies
Format: Suitable for website and product packaging
Style brief: Natural, simple, honest, wholesome, healthy
Product Descriptions
