CREATIVE COPYWRITING

Reinventing this brand was a delight. Starting with a name change, I got back to basics. Fresh, engaging product descriptions, updated communications, and beautiful photography tied it all together. 

A local organic farmer wanted to reach a fresh audience, expand into new markets, and introduce new products. 

New Name, New Tagline

Audience: Nationwide market for health-conscious foodies

Format: Suitable for print & web, both marketing & packaging

Style brief: Natural, simple, honest, flexible

New products need new descriptions, especially when you're introducing something truly special, like Kandarian Organic Farm's healthy chow. ​Research was key, since many of these products are rare. Finding accurate nutritional profiles was a challenge, for example. 

Audience: Nationwide market for health-conscious foodies

Format: Suitable for website and product packaging

Style brief: Natural, simple, honest, wholesome, healthy

Product Descriptions