E-LEARNING (MINDBODY)

The growing Consumer Support team at Mindbody was stretched thin. I worked with the head of the department to establish quality assurance guidelines for her team. A voice and tone guide followed, then e-learning courses to improve the writing skills of her agents.

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Teaching grammar can be dry. This quirky trick makes a pesky problem with passive voice easier to attack (with zombies).

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E-Learning Course: Grammar

Audience: Consumer support chat/email team

Format: Self-directed online mini-course

Style brief: Engaging, memorable, and easy to understand

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Mindbody Consumer Services: Positive Tone & Affirmative Language

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E-Learning Course: Positive Language

  • Audience: Consumer support chat/email team

  • Format: Self-directed online guide

  • Style brief: Create an e-learning short course for consumer support agents to teach a positive, honest, & empowering writing style.

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Mindbody Consumer Services: The Power of Emoji

Image by Lidya Nada

E-Learning Course: Emoji

  • Audience: Consumer support chat/email team

  • Format: Self-directed online mini-course

  • Style brief: Emoji are changing the way we communicate. Create e-learning micro-course that is engaging, memorable, and easy to understand, teaching effective use of emoji in business chat.