E-LEARNING (MINDBODY)
The growing Consumer Support team at Mindbody was stretched thin. I worked with the head of the department to establish quality assurance guidelines for her team. A voice and tone guide followed, then e-learning courses to improve the writing skills of her agents.
Teaching grammar can be dry. This quirky trick makes a pesky problem with passive voice easier to attack (with zombies).
E-Learning Course: Grammar
Audience: Consumer support chat/email team
Format: Self-directed online mini-course
Style brief: Engaging, memorable, and easy to understand
E-Learning Course: Positive Language
-
Audience: Consumer support chat/email team
-
Format: Self-directed online guide
-
Style brief: Create an e-learning short course for consumer support agents to teach a positive, honest, & empowering writing style.
E-Learning Course: Emoji
-
Audience: Consumer support chat/email team
-
Format: Self-directed online mini-course
-
Style brief: Emoji are changing the way we communicate. Create e-learning micro-course that is engaging, memorable, and easy to understand, teaching effective use of emoji in business chat.